Free Download Conducting Market Research for International Business By S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
2009 | 120 Pages | ISBN: 1606490257 | PDF | 1 MB
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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