Marketing An Introduction, Global Edition, 15th Edition

Free Download Marketing: an Introduction, Global Edition
by Armstrong, Gary;Kotler, Philip;
English | 2023 | ISBN: 1292433108 | 702 pages | True PDF | 41.26 MB

For coursesin marketing.
shows students how creating and capturing customer value driveseffective marketing strategies.
The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.