Free Download Seema Gupta, "Marketing Analytics"
English | ASIN : B09HS2FGQ9 | 2021 | 738 pages | EPUB | 11 MB
Marketing Analytics offers marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book offers unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc.
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