Converting Users Into Brand Champions

Free Download Converting Users Into Brand Champions
Published 8/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.68 GB | Duration: 1h 57m
Turn customers into brand champions and brand ambassadors for your app, business, or brand

What you’ll learn
Get users to be brand champions through your own thought leadership
Get users to be brand champions through your advocacy efforts
Get users to be brand champions through various financial rewards
Learn about how to make your content, product, or service more viral
Requirements
There are no requirements for this course, just a love for learning and an open mind
Description
Wouldn’t it be nice if your customers loved your business so much that they would promote it?Of course, it would! And in this course, we’ll explore just how to align your company or brand to create passionate customers who become brand ambassadors who go out of their way to talk about your business.PURPOSE AND ADVOCACYToday, many brands are social online, and embrace a corporate purpose to make the world a better place in their own way. Your company’s purpose can be something meaningful within the subject matter of its brand. It should be something that truly resonates with your customers, and if your purpose aligns with that of your customers, they will share what you have to say online.FACILITATE THOUGHT-PROVOKING CONVERSATIONS ONLINEIt’s not enough to just have a purpose. You must share it online. You must also facilitate and lead conversation online. This will give your brand an element of thought leadership and authority, which your users can get inspired by and share.MANY WAYS TO FINANCIALLY REWARD YOUR USERS TO CHAMPION YOUR BRANDPeople respond strongly to financial rewards, and it’s prudent to take full advantage of that. You have a number of options for financially rewarding users who promote your brand. You can let them sell something on your website or make money with you. You can create an affiliate program. Or you can create a customer rewards program in your business that keeps bringing customers back, and sharing the rewards with friends.There are many more options for getting users to become your brand champions, so:Invest in your business, and enroll today!
Overview
Section 1: Introduction and welcome
Lecture 1 Introduction and welcome
Lecture 2 Reward Prediction Error
Section 2: Shared purpose
Lecture 3 Create and share your brand purpose that inspires, and that customers can love
Lecture 4 Thought leadership and advocacy
Lecture 5 Collaborate with customers to create case studies
Section 3: Make things fun socially
Lecture 6 Add elements or features that are more fun with a friend
Section 4: Celebrate small wins and milestones
Lecture 7 Celebrate small wins and milestones
Lecture 8 Case study: how I delight and surprise my students
Lecture 9 Use language to make customers feel valued, and establish a relationship
Lecture 10 Encouraging all students to share strategies for delighting customers
Section 5: Pricing and onboarding
Lecture 11 High price with a discount is better than the low price with no discount
Section 6: Use the product of your competitors
Lecture 12 Use the product of your competitors, and add more delightful moments to yours
Section 7: Create an affiliate program
Lecture 13 Create an affiliate program
Lecture 14 Let customers make money with you like Udemy, Etsy, YouTube, Meetup, Redbubble
Lecture 15 Build a customer rewards program
Section 8: Virality
Lecture 16 Virality section introduction
Lecture 17 Introducing virality and the viral coefficient formula
Lecture 18 Viral coefficient calculator
Lecture 19 Ads having a role in virality
Lecture 20 Net promoter score and the quality of your work
Lecture 21 How to build virality into your products to have people share your business
Lecture 22 Blog post featuring other people
Section 9: Additional marketing you can use
Lecture 23 Four marketing strategies to promote almost anything in a big scalable way
Section 10: Social media contests
Lecture 24 Introduction to running contests
Lecture 25 How to post your Facebook contest
Lecture 26 Where to get free items to give away in your contests
Lecture 27 Really smart ways to announce the winner in a way that gets much more engagement
Lecture 28 EXAMPLES of successful social media contests and ongoing promotions
Section 11: Quality
Lecture 29 Quality
Section 12: Conclusion
Lecture 30 Thank you for taking this course – parting words
This course is ideal for marketing strategists and people responsible for marketing in your company

Homepage

www.udemy.com/course/converting-users-into-brand-champions/