Jordan Platten – Affluent Academy 3.0 (Updated to 01/2024) Download

Course Curriculum
Week 1 – Laying Your Foundations

• Fundamental Rules Of Play
• Identification Of Self
• Getting Your House In Order (22:02)
• Health & Performance
• Peak Focus Nutrition
• Conditioning The Body
• Mind Optimization
• The Journey Ahead (14:41)
• Focus Shifting (9:04)
• The Social Media Advertising Revolution (13:50)

Week 2 – The Launch Sequence

• Establishing Your Business (12:16)
• The New Era Agency (7:13)
• Building A Brand (14:42)
• Website & Email Creation (24:12)
• Ready-To-Go Website Templates (30:39)
• Service Offering Formula (17:21)
• Value Based Pricing Structure (25:52)

Week 3 – Sales Prospecting

• Crafting Your Niche(s)
• The E-Com Trap
• Building An Irresistible Offer
• DNA Of The Perfect Client (7:09)
• Leveraging Your Existing Network (8:23)
• 15 Lead Generation Techniques (29:32)
• Hands-Off Lead Generation (10:35)
• Agency Management System & CRM (21:11)

Week 4 – How To Secure Meetings

• The Psychology Of Sales (20:13)
• Achieving Instant Respect (7:16)
• Self Analysis & Playing To Strengths (9:48)
• Cold Calling Remastered
• Mass Email Automation 2.0
• DM Domination
• Face-To-Face (8:13)
• Loom Video Strategy
• Affluent Outreach Formula
• Objection Crushing (Meeting Setting) (14:00)

Week 5 – How To Close Clients

• Fundamentals To Success (12:19)
• Perfect Preparation (8:44)
• The Cold Meeting Strategy (56:06)
• The Warm Meeting Strategy (17:44)
• Objection Crushing (Closing Clients) (21:47)
• First Client With No Credibility (10:17)
• Onboarding & Payments (41:21)
• Kick-Off Meeting Structure (10:02)
• Comprehensive Case Studies (20:44)
• Schedule For Success (28:18)

Week 6 – Real Sales Examples

• Live Sales Call 1 (Cold Call, 1 Call Close) (29:32)
• Live Sales Call 2 (DM Outreach, 1 Call Close) (120:40)
• Live Sales Call 3 (Email Outreach, 2 Call Close) (62:48)
• Live Sales Call 4 (Email Outreach, 1 Call Disqualify) (33:12)
• Live Sales Call 5 (Inbound, 1 Call Close) (31:25)
• Live Sales Call 6 (Inbound, 1 Call Close) (45:30)

Week 7 – The Science Of Getting Results

• The Psychology Of Marketing (17:47)
• Content Creation & Gathering (21:14)
• Breaking Emotional Barriers (7:06)
• Developing A Marketing Strategy (18:00)
• Master Calculation Tool (Break-Even ROAS, LTV) (3:54)
• Client Reporting Post iOS14 (12:46)
• Individual Platform Training (12:20)

Week 8 – Agency Scaling & Automation System

• Adhering To Agency Targets (27:56)
• Managing Your Agency Whilst Travelling (8:53)
• The Plague Of Complacency (14:54)
• Rapid Scaling Through Referrals (11:20)
• Transitioning To High Ticket Clients (34:24)
• Signing High Ticket Clients ($10k p/m +) (19:50)
• Automated Case Study Funnel (52:05)
• Full Team Build-Out Process (50:03)
• Reviewing Team Applications (19:17)
• Media Buyer Team System (30:39)
• Sales Team System (49:07)
• Company Management & Elimination Of Self (22:17)
• Third Party Tools (4:13)

Sales Page

members.affluent.co/p/affluent-academy5

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