Molly Pittman – Smart Paid Traffic Download 2024

Course Curriculum:

Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic – no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
SESSION 1:

SETTING THE STRATEGY:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ How to Think Like a Media Buyer
⊕ Planning Your Traffic System
⊕ Look Inside an Ecommerce Traffic System
⊕ Look Inside a Non-Ecommerce Traffic System
⊕ Look Inside a Local Traffic System
⊕ Defining Your Business Objective
⊕ Resource Roundup
RESOURCES
⊕ Traffic System Planning Sheet
SESSION 2:

CRAFTING THE OFFER:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2
SESSION 3:
DEFFINING THE WHO AND WHY:
SESSION DETAILS
LIVE STRATEGY SESSIONS
⊕ What You Need to Know About the Who
⊕ Market Centric vs. Product Centric
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Sipping on Potions
⊕ Transformation Grid
⊕ Answer These Questions
⊕Action Steps
RESOURCES
⊕ Customer AvatarQuestionnaire
⊕ Customer Persona Canvas
⊕ Transformation Grid
⊕ Hook Questionnaire[/b]
SESSION 4:

[b]IDEATING COMAIGN ASSETS:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ Select Your Copy Styles
Ad Multiplier Step 1
⊕ Select Your Creative Styles
Ad Multiplier Step 2
⊕ Action Steps
⊕ BONUS: How to Create Long Form Ad Copy
⊕ BONUS: Copywriting Training w/ Alex Cattoni

SESSION 5:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ BOOM Creatives with Boris
⊕ Action Items
RESOURCES
⊕ Targeting Research Exercise

SESSION 6:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ Campaign Objective
⊕ How to Set Up a Conversion Campaign
⊕ How to Set up a Traffic Campaign
⊕ How to Set Up ABO Campaign
⊕ How to Set Up a CBO Campaign
⊕ Lifetime vs Daily Budgets
Placements
⊕ Audience Insights
⊕ Dynamic Creative
⊕ How to Find your Post ID
⊕ How to Set Up an Organic Post or Previous Ad as a New Ad
⊕ Look-A-Likes
⊕ Super Look-A Likes
⊕ Advanced Look-A-Likes
⊕ How to Use Ad System Planning Sheets
RESOURCES
⊕ Worksheets

SESSION 7:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ The How & Why of UTM Parameters
⊕ An Introduction to Google Analytics
⊕ [Advanced] Smarter Scale With Customer Value Velocity
⊕ An Introduction To Facebook Events Manager
⊕ [Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
⊕ An Introduction To The Campaign Performance Tracking Sheet
⊕ Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
⊕ [Deep Dive] Setting Up Google Analytics
RESOURCES
⊕ Tracking Sheet

SESSION 8:
SESSION DETAILS LIVE STRATEGY SESSIONS
⊕ How to Audit a Traffic Campaign (or System)
⊕ Audit of BOOM’s FB Ad Account
⊕ Audit of Smart Marketer’s Recent Launch
⊕ On-Site Optimization & Heat Maps
⊕ Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
⊕ Traffic Plan Worksheet

SESSION 9:
SESSION DETAILS HOW TO VIDEOS
⊕ CBO Best Practices
⊕ Scaling with CBO
⊕ Scaling with Automated Rules
⊕ Scaling to $100k/day in Ad Spend

SESSION 10:
SESSION DETAILS HOW TO VIDEOS
⊕ Dynamic Product Ads

SESSION 11:
SESSION DETAILS HOW TO VIDEOS
⊕ YouTube Retargeting with Tom Breeze
⊕ Google Ads with Mike Rhodes
RESOURCES
⊕ Google Ads Audit Checklist

SESSION 12:
SESSION DETAILS HOW TO VIDEOS
⊕ Agency & Freelancing with James Schramko
⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
⊕ 8-Step Social Media Plan with Laura Palladino
⊕ Juicing Blog Content with Laura Palladino
⊕ Advertorials with Nehal Kazim
⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie

Sales Page

smartmarketer.com/smart-paid-traffic/

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