Social Media Marketing by GreyCampus Edutech

Free Download Social Media Marketing by GreyCampus Edutech
Published 9/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.85 GB | Duration: 3h 23m
Social Media Marketing

What you’ll learn
Understand the core components of digital marketing, including market segmentation, targeting, and consumer behavior.
Master the use of Meta Ads Manager, Facebook Ads, and other tools to create and manage effective social media campaigns.
Learn to track and analyze key performance indicators (KPIs) to measure the success of your campaigns.
Gain expertise in setting up and optimizing detailed ad campaigns, including lead generation and reporting.
Develop a deep understanding of consumer behavior and how to create marketing strategies that resonate with your target audience.
Requirements
Basic understanding of marketing principles and social media platforms.
Familiarity with digital tools and online advertising is recommended.
Description
Welcome to the "Social Media Marketing" course! This course is designed to provide you with a comprehensive understanding of social media platforms and how to leverage them for effective marketing. Whether you’re looking to boost your brand’s online presence or master the art of targeted advertising, this course will equip you with the skills and strategies needed to excel in the dynamic world of digital marketing.Throughout this course, you’ll delve into marketing fundamentals, such as market segmentation, targeting, and consumer behavior. You’ll gain expertise in social media marketing, focusing on key performance indicators (KPIs) and tools like Meta Ads Manager and Facebook Ads. You’ll learn to set up, manage, and optimize social media campaigns to effectively reach and engage your target audience.You will also explore advanced topics, including the setup of detailed ad campaigns, lead generation, and the use of reporting tools to measure ad performance. By course completion, you’ll have a robust understanding of digital marketing metrics and the ability to develop impactful social media strategies that deliver tangible results.Embark on this journey with us to unlock the full potential of social media marketing and elevate your brand’s success. Enroll today to advance your marketing expertise!
Overview
Section 1: What is marketing
Lecture 1 Introduction to Marketing
Lecture 2 Objectives and Components of digital marketing
Lecture 3 Functions of Marketing
Lecture 4 Market Segmentation and Targeting
Lecture 5 SWOT Analysis
Section 2: Understanding the Digital landscape
Lecture 6 Opportunities and Stats Around Digital Marketing
Lecture 7 Digital Marketing Metrics
Lecture 8 Funnels in Digital Marketing
Lecture 9 Use of similarweb Tools
Lecture 10 Consumer Centricity
Lecture 11 Consumer Behaviour
Section 3: Social (non-paid) Media Marketing – Part 1
Lecture 12 Social Media Marketing
Lecture 13 Social Media KPI’s
Lecture 14 Meta Ads Manager
Lecture 15 Facebook Ads Overview With Examples
Lecture 16 Facebook Ads Library
Lecture 17 Facebook Ads Manager
Lecture 18 Facebook Ads – Audience and Campaign Types
Lecture 19 Facebook Ads Campaign Setup
Lecture 20 Facebook Ads – AdSet Setup
Lecture 21 Facebook Ad Scheduled
Lecture 22 Setting up Facebook Ad
Section 4: Social (non-paid) Media Marketing – Part 2
Lecture 0 Facebook Ads Reporting
Lecture 0 Updating Running Facebook Ad
Lecture 0 Creating New Ad Under AdSet
Lecture 0 Setting Up Meta Leads Campaign
Lecture 0 Setting Up Detailed AdSet For Facebook Leads Campaign
Lecture 0 Setting Up Instant Form & Privacy Policy For Leads Ad
Lecture 0 Setting Up Instant Form For Lead Ad
Lecture 0 Downloading Leads
Lecture 0 FB Leads Reporting
Lecture 0 Facebook Reporting, Summary & Help Centre
Marketing Professionals,Social Media Managers,Digital Marketers,Small Business Owners,Entrepreneurs,Anyone interested in mastering social media marketing strategies.

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