Advertising Impact and Controlling in Content Marketing

Advertising Impact and Controlling in Content Marketing:
Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
English | 2023 | ISBN: 3658405503 | 383 Pages | PDF EPUB (True) | 5 MB

This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies’ customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.