All-out for victory! magazine advertising and the World War II home front

Free Download All-out for victory! magazine advertising and the World War II home front By Jones, John Bush
2009 | 314 Pages | ISBN: 1584657685 | PDF | 174 MB
"All-outs" and "double-barrelleds" — How to advertise a war — "This is worth fighting for" — Motivational war ads — "The arms behind the army" — Industrial support of the war — The farm front — Agricultural support of the war — "Use it up, wear it out, make it do, or do without!" — Conservation, scrap drives, and home front efficiency — Soda pop, letters, and cigarettes — Morale overseas and at home — "Produce, conserve, share, and play square" — Coping with shortages and rationing — "The hand that rocked the cradle rules the world" — Women in war work — "Dig down deep" — Giving blood and buying bonds — Epilogue : the world of tomorrow.

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